It's going to be a big year for fans of DC Comics and the Justice League, as Pacific Licensing Studio teams up with The SM Store to bring a new wave of accessories and merchandise based on "The New 52" versions of the world's greatest superheroes with the new storewide program called "Justice League: Heroes United At SM"!
Invited to the press event itself that was held last weekend Sunday, March 30 at the SM MegaTrade Conference Hall at the SM Megamall, representatives of Justice PH included myself Timzster/ Batman, and teammates Glen/ The Flash and Green Lanterns Caz/ John Stewart and Paolo/ Hal Jordan, as well as our young stalwart members of Young Justice Titans PH in the form of Din/ Wonder Girl, Carla/ Black Bat, and Gelo/ Nightwing. The team was invited along with members of the media to witness the launch of the new marketing initiative, which sees several SM stores and branches nationwide offering new products and fixtures based on the recently rebooted "New 52" DC Universe, which features new costumes and character designs for iconic heroes such as Batman, Superman, Wonder Woman, The Flash, Green Lantern, Aquaman, and Cyborg.
In addition to bringing licensed material featuring keyart and designs in the form of shirts and accessories, the "Justice League: Heroes United at SM" initiative aims to distribute other forms of merchandise which includes footwear, bags, apparel, and even housewears. There were a couple of sample products in display as well during the event, showcasing what customers and fans can expect by visiting their nearest SM Store.
In addition to announcing their plans, PLS also teased that plans to celebrate Batman's 75th Anniversary this year were underway. While no official plans could be revealed, the company has stated that "Batman 75" will be celebrated, and that we can look forward to more things very soon.
Also, a Q & A session took place, giving the media and fans clarification on certain concepts that will appear with "Justice League: Heroes United at SM" promotion, as well as hope for other products based on other DC properties to appear as well, including the live-action superhero TV Series "Arrow", and the kid superhero team sensation animated series "Young Justice"!
Be sure to visit the SM Store and join in the "Justice League: Heroes United at SM" initiative by buying merchandise and accessories, and get a chance to see cool promotions and events soon.
And of course, be sure to watch out for Justice PH in the future as well! JUSTICE FOR ALL~!
